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Beverly Hills and the Bel-Air section of Los Angeles are laced with wide "millionaires' rows," lined with 100-foot-high palms trees, lush hedges, and manicured lawns. Early postcards of similar scenes show the palms at about half this height,

Photographs in the Carol M. Highsmith Archive, Library of Congress, Prints and Photographs Division.


Beverly Hills is an affluent city located in Los Angeles County, California, United States. With a population of 34,109 at the 2010 census, up from 33,784 as of the 2000 census, it is home to numerous Hollywood celebrities including numerous television and silver screen actors and actresses, heirs and heiresses, and other dignitaries. Beverly Hills and the neighboring city of West Hollywood are together entirely surrounded by the city of Los Angeles. To be specific, Beverly Hills is bordered on the northwest by the Los Angeles neighborhood of Bel-Air and the Santa Monica Mountains, on the east by West Hollywood, the Carthay neighborhood of Los Angeles, and the Fairfax District of Los Angeles, and on the south by the Beverlywood. The area's "Platinum Triangle" of affluent neighborhoods is formed by the city of Beverly Hills and the Los Angeles neighborhoods of Bel Air and Holmby Hills.

History
18th century

Gaspar de PortolĂ 's land expedition arrived in the area on August 3, 1769. The group consisted of PortolĂ  (the first governor of the province of California), some Franciscan priests and a cavalcade of leather-jacket soldiers and horses. On September 27, 1821,[3] New Spain became Mexico and the province of California quietly changed flags.

That same decade, retired Spanish soldier Vicente Ferrer Valdez and his wife, Maria Rita Villa de Valdez, settled on the 4,500 acres (18 km2) Rancho Rodeo de las Aguas. Rita did not care for the name, however, and chose to call it San Antonio. The Valdez adobe home was built near what is the present-day intersection of Sunset Boulevard and Alpine Drive. Valdez died in 1828, leaving Rita and eleven children.
19th century

California was ceded by Mexico to the United States in 1848 with the Treaty of Guadalupe Hidalgo, marking the end of the Mexican-American War. It was admitted as a U.S. state on September 9, 1850.

In 1852 Maria Rita Valdez De Villa asked to purchase a league of land for $4,000. She called the land Rancho Rodeo de las Aguas. It was later purchased by Major Henry Hancock (of Hancock Park fame), a New Hampshire attorney. He had come to the state during the 1849 gold rush. He used the land as a farm until 1868, when Dr. Edward Preuss, a native of Louisville, Kentucky, bought the land.[4]

A brief oil boom raised interest in the area in 1865 when the Pioneer Oil Company bought the rights to drill wells.
20th century
Headquarters building of the Academy of Motion Picture Arts and Sciences (AMPAS)
Downtown Beverly Hills at night with Century City in the distance

On October 22, 1906, the community of Beverly Hills was declared open by the Percy H. Clark Co., managers of the tract of land. It was described as a "beautiful suburban residence between this city Los Angeles and Santa Monica."[5] The community was designed to allow the buyers to build a custom house on the land they purchased in the new development. The Rodeo Land and Water Company (Burton Green) decided to name it Beverly Hills after Beverly Farms in Beverly, Massachusetts.[6] Prior to this, the land was known as the Hammel and Denker ranch, which was one of Southern California's most fertile lands for growing lima beans.[5] As an area bounded today by Wilshire Boulevard to the south, the foothills just above Sunset Boulevard to the north, Whittier Drive on the west, and Doheny Drive to the east, Hammel and Denker ranch was part of the land grant known as El Rodeo de Las Aguas (the Ranch of the Gathering Waters) and was purchased in 1906 by a syndicate of railroad magnate Henry E. Huntington, oil tycoon Charles A. Canfield, W G. Kerckhoff, W. S. Porter, Burton M. Green, and real estate developer Max Whittier.[7] It lies in the old Morocco Junction of the Los Angeles Pacific road, where the Hollywood and Colgrove branches connect. The investment company marketed Beverly Hills as "between the city and the sea."

In September, 1911, work began on the Beverly Hills Hotel. The Los Angeles Times would call it a "monster hostelry" since it cost $300,000.[8] At the time, lots were selling for around $2,000 each.[9]

In 1919, Douglas Fairbanks and Mary Pickford bought land on Summit Drive and built Pickfair.[10] In 1921, they announced that they would build the home that they had been "dreaming" about in Beverly Hills.[11]

Will Rogers, a wisecracking political humorist, wrote of the land boom in 1923, "Lots are sold so quickly and often out here that they put through escrow made out to the 12th owner... They couldn't possibly make out a separate deed for each purchaser; besides, he wouldn't have time to read it in the 10 minutes' time he owned the land."[12]

The movie colony was well entrenched by 1928 when Harold Lloyd ('Greenacres'), John Barrymore, Robert Montgomery, and Miriam Hopkins built residences there.[citation needed]

The population in 1920 was 674; in 1924, it was 5,000; by 1930, it was 17,429.[13]

The issuance of building permits in 1918 totaled $35,200; in 1919, $304,900; in 1921, $787,729; 1922, $1,838,994.[10]

In early 1920, the Beverly Hills Speedway, a 1.25 miles (2.0 km) wood oval track with turns banked 35 degrees was opened. Joe Boyer ran his race car 110 miles per hour (177.0 km/h) during the exhibition run.[citation needed] The races drew huge crowds and radio broadcasts were on a par with today's Indianapolis 500. There were also aviation shows, another national craze. The speedway was closed in 1924 and the site was later subdivided for housing and businesses.[citation needed]

In 1923, annexation to the city of Los Angeles was proposed, but faced opposition. Residents Mary Pickford, Will Rogers and others mobilized local voters against the plan. Those for annexation argued that Los Angeles would provide an adequate supply of better quality water for growth. Workers left bottles of sulfur-smelling water on the doorsteps of every home in Beverly Hills with a label that read: "Warning. Drink sparingly of this water as it has laxative qualities." Despite the campaign tactics, annexation was defeated 507 to 337.Template:Http://www.beverlyhills.pro/beverly hills history middle years/ The following year, the city voted $400,000 in bonds to purchase the water system from the Beverly Hills Utilities Company and drill additional wells.

This fight for an independent city was arguably the first union of show business and politics in the United States.[citation needed] When Will Rogers became involved in the local city government the community received international advertising. In 1925, Rogers was given the title "Honorary Mayor of Beverly Hills," becoming the first and (to date) only person so honored as such. The same year, the citizens of the city voted a $100,000 bond issue to purchase with Los Angeles, Santa Monica and Venice 385 acres (1.6 km2) for the building of UCLA. There were 96 miles (154.5 km) of paved streets in the city limits by 1927. In 1928, the Beverly-Wilshire Hotel on Wilshire Boulevard between El Camino and Rodeo Drives, part of the old Beverly Hills Speedway, was completed. That same year, Greystone Mansion was completed by Edward L. Doheny, Jr., the only son and heir of wealthy oil man Edward L. Doheny. And, in 1930, horses were banned in the City of Beverly Hills.

In the early 1930s, Santa Monica Park was renamed Beverly Gardens and was extended to span the entire two-mile (3-kilometer) length of Santa Monica Boulevard through the city. At its Santa Monica and Wilshire corner, the Electric Fountain, a constant symphony of form and color at night, was installed, with a small sculpture at the top of a Tongva kneeling in prayer, homage to the heritage of Beverly Hills as a wellspring of fertility and abundance.

In April 1931, the new Italian Renaissance-style City Hall was opened.[14]

By 1933, the effects of the Depression were being felt in Beverly Hills. The city and school board cut salaries to save funds. In February, some 161 parcels of land were advertised for sale for delinquent lighting assessments. The Chamber of Commerce established an employment bureau, and the mayor requested a branch welfare office from the County of Los Angeles.[citation needed] By 1937, the city had weathered the storm of the Depression and was riding the crest of a wave of retail sales that reached more than $20,000,000, and bank deposits topped the $25,000,000 figure. Property values of that year showed a 30% increase over the previous year.[13]

By the 1950s, small vacant lots remained and developers cropped whole mountains to ease the housing shortage. The stables and trails of the unusually large Doheny family estate; Greystone Mansion was bought by Paul Trousdale. The Trousdale Estates area was eventually annexed and an expensive housing development began to take shape in the hills above the city. Today Trousdale Estates is an enclave for Hollywood celebrities and media moguls.[15]

Beverly Hills marketed itself as one of the most glamorous places in the world to shop. The Golden Triangle, with Rodeo Drive at its center, was marketed as the apex of chic shopping and fashion.[16]

Via Rodeo was completed in 1990. The Spanish cobblestone street leads to 2 Rodeo Drive, a "mini-mall" with upscale shops and restaurants. In 1992, the Beverly Hills Civic Center was opened. Designed by architect Charles Moore, it links the new public library, fire department, and police department with the historic City Hall.

Rodeo Drive, Beverly Drive, and Canon Drive all recently underwent construction to widen the sidewalks and beautify the streets. New construction that added more parking for visitors to the famed shopping area has also just been completed.

From Wikipedia, Retrieved from "http://en.wikipedia.org/"
All text is available under the terms of the GNU Free Documentation License

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