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International Federation of the Phonographic Industry Greece or IFPI Greece is the Greek branch of the International Federation of the Phonographic Industry (IFPI) and is the official charts provider and recording sales certification body for Greece. Currently a combined repertoire albums sales chart is compiled. The charts are published by IFPI Greece and are sponsored by CYTA Hellas.
The domestic trade name of IFPI Greece is Ένωση Ελλήνων Παραγωγών Ηχογραφημάτων (ΕΕΠΗ)[1] (English: Association of Greek Producers of Phonograms [AGPP]).[2] However, it is generally referred to, and branded as, IFPI Greece.
IFPI Greece charts
History
IFPI Greece founded the first official music charts in Greece in 1989.[3] There were two top 20 albums charts, one for domestic and the other for foreign repertoire. The broadcast rights of the charts were acquired by ANT1 radio. Prior to the introduction of industry charts by IFPI Greece, unreliable charts were being published by various magazines which lacked credibility and authority over the monitoring of record sales.[3] By May 1991, the charts were discontinued after it was discovered that they were easily manipulated.[4] Executives blamed artists who made themselves appear more popular by buying hundreds of copies of their own albums in an attempt to gain more bargaining power for shows and appearances.[4] Also cited was the large number of small shops which lacked detailed sales data required as a basis toward an accurate tracking systems. In response to the discontinuation, Viko Antypas, managing director of PolyGram Greece, referred to the charts as "an experiment that failed".[4]
Realizing the importance of having a national chart, which "helped bring the Greek music industry back into the public eye", IFPI sought to employ a system where albums would be tracked based upon actual sales to the public, as opposed to the number of retail shipments as was previously used.[4] It was planned for these reformed charts to be operable by early 1992,[4] however a complete overhaul of the charting method never materialized and future charts were once again based upon shipments, this time with adjusted figures via the sampling of record store inventories to form an estimation of actual consumer sales.
In March 2009 IFPI Greece announced that they would close their charts for a period of time in order to renew their charting system. There will be a shift from wholesale (manufacturer to retailer) to point of sale (retailer to consumer) sales,[5] as well as the integration of legal digital downloads. The implementation of a point of sale tracking method will solve the longstanding issue of accurate consumer sales tracking, a pending issue identified since 1991 with the first discontinuation of the charts. Inclusion of digital downloads will also prompt the revival of the singles chart, as the decrease in sales and releases of CD singles had led to the discontinuation of the physical singles chart. Nielsen Soundscan is already engaged in the monitoring of digital downloads sold in Greece, which is compiled into a chart currently published under the international charts section of Billboard.
In January 2010, IFPI Greece announced that they would start providing the Top 50 Foreign Albums chart on their website again, although the reformed charting system is not yet functional.[6] Thus the Top 50 Foreign Albums chart continues to utilize the old charting system, while it is the only chart they currently provide.[6] IFPI debuted its new chart in early October 2010. The new chart, Top 75 Combined Repertoire, is now the sole chart by IFPI Greece and lists the top 75 domestic and foreign albums in the country.
Current charts
Top 75 albums
The Top 75 Combined Repertoire chart is the official albums chart of Greece. It debut in October 2010, replacing and combining the prior separate Greek-language and foreign album charts.
Top 200 Airplay chart
In 2011 IFPI Greece partnered up with a new radio monitoring service called Media Inspector to provide an official airplay chart. The company monitors a total of 150 radio stations around Greece, and compiles a combined repertoire Top 200 airplay chart, though it is not publicly accessible.[7]
Past charts
Top 50 Greek Albums
The Top 50 Greek Albums (Top 50 Ελληνικών Aλμπουμ) chart was the official albums chart of Greece for Greek-language repertoire. Sales of domestic repertoire are higher in Greece compared to other IFPI nations, outnumbering foreign repertoire sales.[8] The chart was discontinued in March 2009, and later replaced by the Top 75 Combined Repertoire chart.
Top 50 Foreign Albums
The Top 50 Foreign Albums (Top 50 Ξένων Aλμπουμ) chart was the official sales chart for Greece of foreign repertoire. The chart was discontinued in March 2009, and later replaced by the Top 75 Combined Repertoire chart.
Certification levels
Domestic repertoire
Years Gold Platinum
Up to 1/1990 50,000 100,000
2/1990–1997 30,000 60,000
1997–9/2002 25,000 50,000
10/2002–09/2006 20,000 40,000
10/2006–06/2008 15,000 30,000
07/2008–present 6,000 12,000
Foreign repertoire
Years Gold Platinum
1997–9/2002 15,000 30,000
10/2002–09/2006 10,000 20,000
10/2006–05/2007 7,500 15,000
06/2007–06/2008 5,000 10,000
07/2008–present 3,000 6,000
Prior to 1997, the sales thresholds for foreign repertoire were the same as domestic ones.
DVD
Gold: 3,000
Platinum: 6,000[9]
Prior to July 2008, the thresholds were 5,000 and 10,000 copies, respectively.
Singles
(currently inactive)
Gold: 3,000
Platinum: 6,000[9]
Prior to July 2008, the thresholds were 7,500 and 15,000 copies, respectively.
Charts of Cyprus
The music industry of Cyprus closely mirrors that of Greece. Till 2004, when Cyprus joined the EU, virtually all Greek and foreign music releases were solely provided by the record companies in Greece, under exclusive distribution agreements with Cypriot record company All Records.[10] Consequently, All Records was the IFPI representative of Cyprus via IFPI Greece[11] and was engaged in the publishing of Cyprus' official sales charts, currently known as the Musical Paradise charts.[12]
Repercussions of recording piracy
Piracy is not a new phenomenon in the Greek music market. In the early 1980s, cassette reproduction in-home and in-store accounted for eight out of every ten in the market, however by the early 1990s that number dwindled to two out of every ten as a result of public awareness campaigns and the prosecution of key producers.[13]
More recently[when?] Agence France-Presse noted that "CD and DVD piracy is extremely widespread in Greece, with many Greeks preferring to purchase discs from peddlers touring cafes and restaurants rather than from licensed shops, which they see as overpriced."[14] In its July 2006 piracy report, the IFPI found that Greece, along with Italy and Spain, had alarmingly high piracy rates compared to other EU member states. Pirated product was identified to account for 50% of all music sales in Greece and the IFPI blamed "an overlenient judicial system and ineffectual policing was hampering the fight against piracy."[15] Furthermore, the IFPI calculates a loss of profit of about 150 million euros per year as of 2006.[14] In 2008, Kathimerini newspaper noted that sales of bootlegs is thought to have cost Greece almost €1 billion in lost taxes over a nine-year period.[16]
Another repercussion of the rampant piracy throughout Greece is the marked deterioration in the sales certification thresholds of IFPI Greece. At a conference held in Athens in 2005, Chairman and CEO of IFPI John Kennedy stated:
"Along with Spain, Greece is our biggest piracy problem country in Western Europe. It joins countries like Estonia, Czech Republic and Slovakia, all with piracy levels above 45%. In fact with a piracy rate of around 50%, Greece is one of the very few Western European countries where illegal music copies almost outnumber legal sales."[17]
The sharpest decline came with the current sales levels established in September 2008 where the gold and platinum levels for Greek repertoire were reduced by 60%, from 30,000 to 12,000 units for platinum status, and from 15,000 to 6,000 units for gold status. As a result, Greece ranks amongst the lowest of EU states with regards to legal music recording sales.[17]
More recently[when?], following the Greek debt crisis, a trend has been established for even prominent artists to release their albums as covermounts with national Greek newspapers, usually Real News. This facilitates a guaranteed a return for the record companies and artists in the face of otherwise low legal sales. Albums distributed in this way are not eligible for certification by IFPI Greece, so most go on to release them separately to boost sales and possibly to be certified if they gain enough sales.
2005 version of the "Piracy kills music" logo
Anti-piracy campaigns
IFPI Greece runs an anti-piracy campaign with the help of the recording industry. Beginning in 2002,[18] During IFPI Greece's first annual "Arion Music Awards", its "Piracy Kills Music" campaign was launched, aimed at raising awareness among consumers. Campaign logos would appear on almost every album release, inserted into music videos broadcasts, and public service announcements were designed as magazine and newspaper ads. The slogan was also heard regularly in radio spots of major radio stations.
From 2002 to 2004, the slogan appeared as a logo featuring an open, red-colored hand print in the background. In 2005, the logo was updated with a differently stylized straight red-colored hand containing a black disc in its palm, with the "Piracy Kills Music" slogan appearing as caption below it. In 2007, IFPI Greece changed its anti-piracy slogan to "Let Music Live" which would appear as a caption to a colorful musical note. This anti-piracy tactic of imprinting CDs and music videos appears to be fading as fewer labels have chosen to continue this practice since 2009.
Award ceremonies
Arion Music Awards (2002–2007)
The Arion Music Awards were the official industry awards organized by Greece's charting authority, IFPI Greece. The awards are named after the Ancient Greek poet Arion as an expression of the diversity in Greek music.[19] The awards debuted in 2002 following the discontinuation of the "Pop Corn Music Awards", which were organized by the defunct Greek magazine "Pop Corn" from the early 90's until 2001. The Arions were broadcast by Mega Channel in their first five years before moving to ANT1 channel later. In the first years, the awards were praised by industry and viewers alike,[20] helping to demonstrate to audiences the industry behind the music and by raising awareness on issues of piracy and counterfeit CDs.[21] They also effectively balanced the majority of genres present in the local market. The awards have been put on hiatus since 2007 for various reasons ranging from falling TV ratings, low artist attendance, and to a general crisis in Greek discography attributed to falling sales and heavy piracy. MAD Video Music Awards presented by music television station MAD TV, which primarily awards music videos, is currently the only mainstream music award in Greece.
World Music Awards
The World Music Awards is an annual international awards ceremony since 1989 that honours recording artists from all over the world based on global sales figures provided by the IFPI. As the IFPI has significant roles and operations in Greece, it qualifies for its regional awards in the best selling artist category. The regional awards, as with many of their other awards, are not necessarily awarded annually, rather only when it is believed that an artist has sold an extraordinary amount of records for their country. "World's Best Selling Greek Artist" is therefore the title bestowed upon Greek artists, and to this date it has been awarded three times since 2002.
The first award was given in 2002 to Despina Vandi for her album Gia which reached 5× platinum status, followed by Yiannis Kotsiras in 2003 for his album Live, and in 2004 to Haris Alexiou for her album Os Tin Akri Tou Ouranou Sou, both for reaching 3× platinum status. Sakis Rouvas was the last artist to receive the award in 2005 for a mixture of the sales of his album To Hrono Stamatao and his CD-single "Shake It" which reached 4× platinum status. It should be noted that prior to 2002 there had also been artists who attained similar sales, but they were not recognized with an award.
See also
International Federation of the Phonographic Industry (IFPI)
List of music recording certifications
References
^ "Ελληνική Ένωση" (in Greek). ifpi.gr. Retrieved 2009-11-08.
^ "Local ISRC Agencies". www.ifpi.org. Retrieved 2009-11-08.
^ a b Carr, John (1989-10-07). Greek Top 20 Charts Debut. 101. Billboard. pp. 74 & 77.
^ a b c d e Carr, John (November 11, 1991). "Greek Music Biz Seeks New Chart". Billboard 103 (45): 62.
^ ΓΚΟΥΒΑΣ, ΜΑΡΙΟΣ (May 10, 2009). "IFPI TOP-30" (in Greek). www.musiccorner.gr. Retrieved 2009-11-05.
^ a b Staff. "Dear friends, The new reformed IFPI Charts are not yet available through our website. Until then you can access our International Chart from here. IFPI Greece". Retrieved 2010-01-25.
^ "Media Inspector". Mediainspector.gr. Retrieved 18 March 2011.
^ Staff (January 9, 2007). "CD Sales Again On The Rise". YLE. Retrieved November 8, 2009.
^ a b "International Certification Award levels". ifpi.org. Updated September 2009. Retrieved 2009-11-04.
^ "Partners & Associates". allrecords.com. Retrieved 2009-11-06.
^ "About". allrecords.com. Retrieved 2009-11-05.
^ "Charts". music.net.cy. Retrieved 2009-11-05.
^ Carr, John (April 6, 1991). "Major Label 'Gods' Cooperate to Overcome Common Problems". Billboard 103 (14): G1-4.
^ a b Agence France-Presse (May 25, 2006). "Greek police seize record haul of pirated CDs, arrest two Nigerian peddlers". The Sydney Morning Herald. Retrieved November 8, 2009.
^ Cendrowicz, Leo (April 9, 2007). "Europe clamps down on music piracy". Reuters. Retrieved November 8, 2009.
^ Staff (2008-02-23). "Illegal CD traders face clampdown by officers". Kathimerini. Retrieved 2009-11-08.
^ a b Kennedy, John (2005-05-26). "Giving music a chance: promoting new markets and fighting piracy". IFPI. Retrieved 2009-11-05.
^ "Enforcment Bulletin - Issue 18". IFPI. 2003-03-01. pp. 5. Retrieved 2009-11-08.
^ Paraventes, Maria (May 4, 2002). Arion Awards Enjoy Double Success. Billboard. Retrieved 2009-11-05.
^ Paravantes, Maria (May 10, 2003). Greek Execs Applaud Arion Awards. Billboard. Retrieved 2009-11-05.
^ Paraventes, Maria (March 16, 2002). Greek Awards To Raise Piracy Issues. Billboard. Retrieved 2009-11-05.
External links
Official website
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